You remember Rescue Chocolate, right? They’re the vegan chocolate company that not only features a snazzy photo of a pit bull on the front of the wrapper, but also donates money to a different animal charity every month. We love them so much that we even made a video about them last year. And by “they” I mean Sarah Gross, the mastermind behind Rescue Chocolate, and also half of the genius behind the wildly successful NYC VegFest (which I also made a video about, this time for VegNews TV, and even interviewed the adorable and impressively articulate Sarah in it).
Well, here is reason #2043 why we love Rescue Chocolate so much that I can taste the vegan sugar just thinking about it: They are sponsoring an event called Pet It Forward: Dog Art Night at Soho Animal Haven, where, you guessed it, you bring your little Fido and have him create an abstract paw brush painting. You can also design your own dog tag at this unique event, which, incidentally, is in my neighborhood. I might just have to check it out…
Here’s why: BECAUSE RESCUE CHOCOLATE WILL BE THERE! Do you catch my drift? They are a totally vegan chocolate company and they are sponsoring this event that will surely attract most, if not all, non-vegans. And certainly these non-vegans will be hungry (because clearly they are nutrient-deprived — I kid…).
But seriously, it’s chocolate. And it’s really damn good chocolate to boot. What a brilliant way of spreading the message of veganism to animal-lovers who have not yet necessarily made the connection between their love of their dog, and the sentience of farmed animals.
Let’s all learn a lesson here. Animal shelters, and events that happen at them, are perfect places to share delicious vegan food — whether it’s through our vegan food companies, or just by making some scrumptious vegan cupcakes. Be sure to provide the recipe, of course, along with a “Why Vegan?” brochure.
And now, of course, I’m craving chocolate…