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Vegan Doctors, Vegan Firefighters, Vegan Money

By admin — January 21, 2010

The other day, Mariann confessed her love for Dr. Joel Fuhrman, (mostly) vegan doctor extraordinaire. She also reported that Whole Foods was considering teaming up with Fuhrman on a healthy eating project, but the info was still somewhat amorphous.

Amorphous no more(phous)! According to a press release that went out today from Whole Foods Headquarters, the natural food store giant is launching a brand new “Health Starts Here” program, aiming to “promote the health of our stakeholders through healthy eating education.” Sounds groovy, right? Wrong. Groovy was yesterday. Today, we’re talking dynamite.

The “Health Starts Here” program has three main principles: plant-based, nutrient-dense, and whole foods. And the two leaders of the program? Dr. Furhman of Eat Right America, and Rip Esselstyn (a firefighter with a cause) of The Engine 2 Diet.

Which means: Not only are Fuhrman and Esselstyn effectively spreading the vegan message to the mainstream (!), but this new launch with Whole Foods will likely create for them some (organic, whole grain) bread and (fair-trade vegan) butter.

Now you’re talkin’.

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(4) Readers Comments

  1. January 21, 2010 at 1:01 pm

    Spreading knowledge about veganism is great, but 1) being vegan isn't a weight loss diet! (as promoted on Eat Right America and the first words of The Engine 2 Diet websites state) and to market it as such is really problematic . also weight and health are being conflated 2) veganism doesn't need a corporate sponsor like Whole Foods, a company that lobbies to change 'organic' legislation, calls the cops on United Farm Worker activists, breaks boycott promises, misleads about local produce, and are anti Union. If anything this sounds like a PC version of what the ex Chairman was advocating just a few months ago...

  2. January 29, 2010 at 3:28 pm

    I think it's great! Any way that the word gets out about the benefits of plant based nutrition is a good way. Dr. Fuhrman is an exemplary role model. He practices what he preaches and even though he stops short of calling himself vegan what he advocates is a vegan diet and so is what he eats personally. He just emphasizes nutrient density to highlight the fact that junk food vegan diets are in many ways (from a health standpoint) no better than the diet that most Americans eat..

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