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Our Hen House on Veggie Conquest

By Jasmin Singer — April 29, 2010

Maybe you’ve heard of Veggie Conquest by now. You almost certainly have if you’re in New York City. Veggie Conquest (the brainchild of awesome activist Jessica Mahady) is an amateur cooking competition like no other. Chefs are told a secret ingredient a week before the event, they prepare a vegan dish using that ingredient and bring it to the event, judges and tasters choose the best dish, awards are given, and everyone gorges themselves as if tofu were going out of style.

In perhaps my favorite video assignment yet, I was able to go behind the scenes at Veggie Conquest 4. Turns out there’s a lot more than meets the eye involved in making this event successful. I’ll let the video speak for itself…

Our Hen House on Veggie Conquest from jasmin singer on Vimeo.

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(13) Readers Comments

  1. April 29, 2010 at 10:35 pm

    Hey Jasmin, great video! And there was only one horrendous shot of my butt! Yay! See you soon!

  2. April 30, 2010 at 9:49 am

    I enjoyed watching the video, but it'd be better if you could figure out a way for me to taste the food while watching. :)

  3. April 30, 2010 at 9:01 pm

    thank you so much!! :-)

  4. May 1, 2010 at 10:13 am

    Thank you so much for sharing this Jasmin-great video!!! Met you while volunteering for the Farm Sanctuary Winter Wonderland event-good to see you again!

  5. May 1, 2010 at 10:35 am

    OMG, I blink a LOT! Thanks to you, Jasmin, I now got see what happens at the event. I was too busy working it to follow what was going on at the time.

  6. May 1, 2010 at 10:58 am

    Wow, great video! Awesome editing job. I love the out-takes at the end, but I'm glad I'm not in them!

  7. May 3, 2010 at 7:31 pm

    Jasmin! What a positively wonderful and entertaining documentary on what went on at I'm super-impressed by your slick editing got this out there FAST and lookin FAB. :)

  8. May 3, 2010 at 8:42 pm

    thank you all so much!! thankfully, nyc vegans are a pretty animated and informative bunch, making my job easy-peasey!! xo

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