This video will stick with you.
We’re used to being traumatized by videos that Mercy for Animals produces (I’m sending you my therapy bill, Nathan), and yet are always cognizant that, with those traumatic images, this dynamo advocacy group is changing the shape of things for animals. As groups like MFA shed light on the inherent abuses within animal agriculture, and as the mainstream media is finally taking notice, it is impossible to ignore the power of the moving image.
And this image is surely moving. In their latest video, an unusual one for MFA, you will find, without the usual traumatic imagery (at least until the very, very end), the simply-told, and yet deeply heartbreaking, story of a dairy cow, as voicelessly conveyed by rising star artist Gretchen Ryan. The video is mainly in black and white, which seems appropriate, since the issue of whether or not to continue to support the dairy industry is also black and white. Either support cruelty, or boycott it. It really is that simple. And though you might be nodding at those words, it is the power of art — videos like this one — that ultimately can change hearts. This is a video that you can use in countless ways, to reach people who might not be willing to look when you send them the usual undercover video. So, please, don’t just share it with your vegan friends. Use it wisely, and share it widely.
It should be noted that this video is the first project of MFA’s new Director of Communications, Ari Solomon (that’s right, podcast listeners — our own “Darling Ari”). We hens are kvelling. This video is going to permanently etch a space in your darling souls.