Boycott Cow’s Milk: A Simple Campaign to Keep Dairy Calves With Their Mothers

In this week’s bonus content, Mariann reads her latest Substack piece — a thought experiment about a targeted boycott campaign she’s been mulling over. Drawing inspiration from the successful boycott veal movement of the 1980s, she proposes that consumers withhold purchasing cow’s milk until legislation requires dairy calves to remain with their mothers for at least six months after birth. She walks through a detailed FAQ addressing common questions and concerns from non-vegans, making the case that this is a small, achievable step that the vast majority of people — regardless of where they stand on veganism — can get behind.

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