Bjørn Ólafsson on Cruelty-Free Cosmetics as a Pathway to Veganism | Our Hen House Bonus

In this bonus episode, animal advocacy researcher Bjørn Ólafsson joins Jasmin and Mariann to explore an overlooked “pathway” to veganism: cruelty-free cosmetics. Drawing on his research with a Latin American consumer advocacy group, Bjørn explains why the same moral reasoning that drives someone to buy cruelty-free makeup can also lead them toward a plant-based lifestyle — and why diet-first thinking about veganism misses other powerful entry points, from sobriety parallels to social circles full of vegans.

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