Jasmin sits down with Rachel Krantz of Mercy For Animals to talk about the importance of successful media strategies, how to utilize social media for promoting content, and how the shifting media landscape relates to the vegan movement. Rachel Krantz is the Lead Writer at Mercy For Animals, where she writes about veganism. She is the namer of Bustle, and one of its three founding editors. She is the host of the podcast Honestly Though, named one of the best podcasts by The Guardian. Her work has also been featured on The Huffington Post, NPR, The Daily Beast, Newsweek, High Times, Salon, AlterNet, Jezebel, XOJane, Marie Claire, VegNews Magazine, and elsewhere. She lives in LA. She’s the recipient of the Peabody Award, The Robert F. Kennedy Center for Justice and Human Rights International Radio Award, The Investigative Reporters and Editors Radio Award, covered here by Ad Week, and the Edward R. Murrow Award for her work as an investigative reporter for Youth Radio. She has presented three times at Bindercon.
Also, Jasmin and Mariann discuss the definitions of the word vegan, more about Vegandale, and the freeing of Animal Crackers. We’ve also got a very special dedication, plus News and Rising Anxieties.
This week’s episode is brought to you in part by V-Dog, and by VeganWear.
As always, the award-winning weekly Our Hen House podcast is hosted by Mariann Sullivan and Jasmin Singer.
This episode is brought to you in part through the generosity of A Well-Fed World. A Well-Fed World provides the means for change by empowering individuals, social justice organizations, and political decision makers to embrace the benefits of plant-based foods and farming. Learn more at awfw.org.
You can listen to our podcast directly on our website, or subscribe on iTunes or your favorite podcatcher! Also, if you like what you hear, please rate it and leave us a comment on iTunes! Of course, we would be thrilled if you would also consider making a donation, or becoming a member of our flock (especially if you’re a regular listener). Any amount is hugely appreciated, and Our Hen House is a 501(c)(3) nonprofit organization, so it’s tax-deductible! Thank you for helping us create quality content, and for helping us bring you a new podcast episode each week!
The Our Hen House theme song is written and sung by the incredible Michael Harren, who is also OHH’s Director of Communications! Don’t forget to tune into Our Hen House’s other two podcasts: The Teaching Jasmin How to Cook Vegan Podcast, and The Animal Law Podcast.
Episode 450: Rachel Krantz