In truth, I kind of don’t want to tell you about this contest, because, selfishly speaking, I want Our Hen House to win. But because my mama taught me not to be a selfish bitch — and in the interest of the animals — here you go:
Getting Attention: Helping Non-Profits Succeed Through Effective Marketing is having a tagline contest. According to their website:
“A strong tagline does double-duty—working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most basic, and effective, marketing tools, but a GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. The awards program is designed to help close this gap by providing both motivation and models.”
Motivation and models. I like that. And, of course, those of us who run or are involved with animal advocacy organizations owe it to the animals to have a catchy tagline. Our is this: Our Hen House: a place to find our way to change the world for animals. We feel that encapsulates the mission of our organization, hopefully bringing animal-lovers and vegans to the next level of their personal activism.
I found it interesting to read the winning taglines from last year, including that of Earthjustice: “Because the earth needs a good lawyer.”
Even if you’re not with an organization, a catchy and cool tagline for your vegan or advocacy blog can bring in readers and ultimately breed more vegans. Our friends over at Kiss Me, I’m Vegan use this as their tagline: “A blog for the happy vegan in all of us.” Love that.
It’s unclear what the winners of the “Taggies” receive, but all entrants receive a free copy of the fully-updated 2010 Nonprofit Tagline Report, which I’m eagerly anticipating.