First you become a very talented and famous sports figure and a really decent human being, then you head up a fundraising effort for people who have suffered cataclysmic harm and are suffering unimaginably, then you get the NY Times to mention in passing in the article about it that you are a vegan and animal rights advocate. Georges Laraque, I love you.
Ok, maybe not all of us can be Georges, but there is a point here. When you get attention for any of the wonderful things you are doing every day, and I am sure there are many, try to make sure people know you care about animals. And if you are ever in a position to get any press for anything at all, try especially hard.