Make it Viral (Like Never Before)

We don’t normally post news items (though we talk about them on our podcast). But sometimes something happens that is so big that everybody in the animal protection movement needs to be on it. Erik Marcus’s post from Vegan.com inspired us to make a plea with everyone to take the new undercover investigation from Mercy for Animals and do everything we can to make it viral: facebook it; tweet it; if there’s an article, Digg it; email it (for those caught in 2002); talk about it; just make sure that everybody knows about it.

As Erik said, you have a few days to make a news item viral. You can’t waste it.