I’m blue in the face. And I’ll continue to be. Because I’ve said over and over and again, and I’ll continue to drum this in: adding a video component to your activist efforts is vital. That means everything from the workshop you gave on veganism at your health food store, to the leafleting you did in that big public park, to the vegan bake sale you organized to benefit your local animal shelter. And (as I’m quickly learning), keep the video short — as in, under 3 minutes… Under 1 when possible.
Here’s a super-short video we made for the (Broadway-)star-studded event, Broadway Barks, brought to you by the Mayor’s Alliance for NYC’s Animals. It’s just a teaser, really, which is sometimes all you need to create a wider awareness about your event. Then, go viral.