All Things Vegan is a new company that is dedicated to doing precisely what the animal rights movement whole-heartedly neeeeeeds: they are “promoting vegan products to the world.” In other words, All Things Vegan helps to brand your ethical product and ensure it will be wickedly successful. Their services include press release coordination, development of sales materials, and placement with local and national distributors.
And, as we know, there is a dedicated audience for these items. According to All Things Vegan’s “Market” section:
Vegans are committed and passionate consumers that, when engaged, are a highly influential sales force… LOHAS (Lifestyles of Health and Sustainability) describes a $227 billion U.S. marketplace for goods and services that appeal to consumers who value health, the environment, social justice, personal development and sustainable living. These consumers are variously referred to as cultural creatives, conscious consumers orLOHAS consumers, and they represent a sizeable group in the United States: 32.3% of adults, or 68 million consumers, according to “Understanding the LOHAS Consumer,” The Natural Marketing Institute, 2003.
Director Lisa Shapiro, a vegan of over 25 years, is already a pro at working with companies in the natural products industry on their marketing — helping them develop into huge, multi-million dollar enterprises. The new focus for Shapiro with All Things Vegan — dedicating herself to fostering vegan products — is inspirational, and couldn’t have come at a better time. The vegan marketplace is booming, and even non-vegans have taken note. Since supply is driven by demand, All Things Vegan will clearly be a successful undertaking — not only for Shapiro, but for the vegan companies that surely will come her way — and, in turn, for the animals.
