Our Hen House
Our Hen House
  • Home
  • Podcasts
    • Our Hen House Podcast
    • Animal Law Podcast
    • Flock Bonus Content
    • Antiracism Audio Series
    • Limited Series: Teaching Jasmin How to Cook Vegan
  • About
    • About Our Hen House
    • Inside the Coop – Bios
    • Join the Flock
    • Suggest a Guest
    • Press Coverage
    • Policies
    • Contact
  • Learn More
    • Videos
    • Blog
      • Book Reviews
    • Hen Press
    • Why Animal Rights?
      • Animal Testing and Research
      • Clothing
      • Companion Animals
      • Dairy
      • Eggs
      • Entertainment
      • Fishes
      • Meat
      • Veganism
      • Wildlife
      • What to do?
  • Donate
BlogVideo

Social Justice Just a Text Away?

by Jasmin April 6, 2010
written by Jasmin
296

I am obsessed with “new media.” In particular, I am constantly on the lookout for ways to help animals in fresh, innovative ways (in addition, of course, to good old-fashioned grassroots tactics). I am therefore a fan of mobile advocacy, and a proponent of its potential to significantly affect animal advocacy for the better.

What does this mean for you?  Well, for one thing, you need to keep an eye out for organizations who are already utilizing mobile advocacy — and sign up. Or, if you are starting up an organization (or already have one, or work for one), perhaps mobile advocacy would be a good fit to further propel your outreach.

Websites like Mobile Commons and Mobile Giving Foundation serve, as Mobile Giving puts it, “as the glue between a charitable giving campaign, the wireless industry and the 250 million wireless users in the United States.”  Thus, for the individual, mobile advocacy can help you turn your mobile device into the effective little activist you always knew he could be. For advocacy organizations, mobile advocacy can dramatically increase the ability to quickly communicate with and “mobilize” supporters.

Mobile advocacy can manifest in a few different ways.First, there’s text action alerts. Groups like the Humane Society of the United States are putting this to use with their text alert system. From their website:

You can expect to receive text alerts from us on breaking news, important events, and key issues where your voice can make a critical difference for animals. You can opt-out from text alerts at any time—just reply with STOP to any text message

Next, there’s legislative call campaigns. Mobile Commons calls this the “Target Congress” option. Though the price-tag that advocacy organizations must pay for this is heavy (plans for this start at $500 a month), Mobile Commons boasts that this option allows campaigns to target geographic regions, specific legislators, or a particular office, making them exponentially more effective. From their website:

By combining text messaging, phone calls, location information and congressional district matching technology, Mobile Commons offers the most effective application for legislative call campaigns ever created.

Lastly, there’s donations via text messaging. This is also something that HSUS has utilized, and their success speaks for itself. According to Mobile Commons, the Humane Society’s “supporters who received a text message donated online with an increased response rate of 77%.”

The profound impact that mobile giving can have is undeniable. That certainly was proven just recently, after the crisis in Haiti. At one point, text donations were ranging upwards of $50,000 per hour through Mobile Giving Foundation.

With the power of mobile advocacy, my hunch is that — as more and more animal groups jump on that virtual bandwagon — the implication for animal rights is profound.

Photo: Courtesy of Jessica Mahady.

Share 0 FacebookTwitterPinterestEmail
previous post
Got AR Photos?
next post
Academic Opportunity for Grad Student

You may also like

Summer Vacation, Anyone? Start Planning Your Magnum Opus!

More Essay Results: “Why It’s Unethical to Eat Meat” by Runner-Up Britt...

7-Year-Old With Snake Passionately Recites Animal Rights Poem on “Britain’s Got Talent”

World’s First Grad Program in Veterinary Forensic Sciences (and it’s Online!)

A World Without Our Hen House?

Pork Politics

Animal Law Summer School

Everyone Has a Website …

SUBJECT to Change: Video Art That Will Change Your Perspective

How to (VERY Easily) Navigate Italy as a Vegan

Search Episodes

Subscribe to our Shows

Apple PodcastsGoogle PodcastsSpotifyStitcherPocketCastsAmazon Music
More
  • Apple PodcastsApple Podcasts
  • RSSRSS
  • SpotifySpotify
  • Google PodcastsGoogle Podcasts
  • Amazon MusicAmazon Music
  • StitcherStitcher
  • PocketCastsPocketCasts
  • CastBoxCastBox
  • Player.fmPlayer.fm
  • TuneInTuneIn
Apple PodcastsGoogle PodcastsSpotifyStitcherPocketCastsAmazon Music
More
  • RSSRSS
  • Apple PodcastsApple Podcasts
  • Google PodcastsGoogle Podcasts
  • SpotifySpotify
  • Amazon MusicAmazon Music
  • StitcherStitcher
  • CastBoxCastBox
  • Player.fmPlayer.fm
  • TuneInTuneIn
  • PocketCastsPocketCasts

Subscribe to OHH Emails

We don’t spam or share your email with others. Privacy policy.

Please Check Your Email to Confirm Your Subscription!

Instagram

Join us On Facebook

Join us On Facebook

Keep in touch

Facebook Twitter Instagram
  • Facebook
  • Twitter
  • Instagram

©2023 - Our Hen House - All Rights Reserved


Back To Top
Our Hen House
  • Home
  • Podcasts
    • Our Hen House Podcast
    • Animal Law Podcast
    • Flock Bonus Content
    • Antiracism Audio Series
    • Limited Series: Teaching Jasmin How to Cook Vegan
  • About
    • About Our Hen House
    • Inside the Coop – Bios
    • Join the Flock
    • Suggest a Guest
    • Press Coverage
    • Policies
    • Contact
  • Learn More
    • Videos
    • Blog
      • Book Reviews
    • Hen Press
    • Why Animal Rights?
      • Animal Testing and Research
      • Clothing
      • Companion Animals
      • Dairy
      • Eggs
      • Entertainment
      • Fishes
      • Meat
      • Veganism
      • Wildlife
      • What to do?
  • Donate
Our Hen House
Search Podcasts
  • Home
  • Podcasts
    • Our Hen House Podcast
    • Animal Law Podcast
    • Flock Bonus Content
    • Antiracism Audio Series
    • Limited Series: Teaching Jasmin How to Cook Vegan
  • About
    • About Our Hen House
    • Inside the Coop – Bios
    • Join the Flock
    • Suggest a Guest
    • Press Coverage
    • Policies
    • Contact
  • Learn More
    • Videos
    • Blog
      • Book Reviews
    • Hen Press
    • Why Animal Rights?
      • Animal Testing and Research
      • Clothing
      • Companion Animals
      • Dairy
      • Eggs
      • Entertainment
      • Fishes
      • Meat
      • Veganism
      • Wildlife
      • What to do?
  • Donate

Subscribe

Apple PodcastsGoogle PodcastsSpotifyAmazon Music
More
  • Apple PodcastsApple Podcasts
  • RSSRSS
  • SpotifySpotify
  • Google PodcastsGoogle Podcasts
  • Amazon MusicAmazon Music
  • StitcherStitcher
  • PocketCastsPocketCasts
  • CastBoxCastBox
  • Player.fmPlayer.fm
  • TuneInTuneIn
Apple PodcastsGoogle PodcastsSpotifyAmazon Music
More
  • RSSRSS
  • Apple PodcastsApple Podcasts
  • Google PodcastsGoogle Podcasts
  • SpotifySpotify
  • Amazon MusicAmazon Music
  • StitcherStitcher
  • CastBoxCastBox
  • Player.fmPlayer.fm
  • TuneInTuneIn
  • PocketCastsPocketCasts

OHH NEWSLETTER

We don’t spam or share your email with others. Privacy policy.

Please Check Your Email to Confirm Your Subscription!

 
Sign In

Keep me signed in until I sign out

Forgot your password?

Password Recovery

A new password will be emailed to you.

Have received a new password? Login here