In my never-ending quest to find out how to optimize my online media outlets, I came across the book, Crush It, by powerhouse Gary Vaynerchuk. I opted for the “book on tape” version, since I find Gary’s speaking style so compelling and passionate (albeit a tad megalomaniacal, but I happen to like that).
Crush It is a book that focuses on how anyone can turn their passion into a career. Though it’s obviously not geared specifically to animal activism — or even activism in general — the powerful advice offered can easily be directly plugged into your activism or veganism themed blog, website, podcast — or really any online component to your organization or branding.
From the website:
Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.
Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.
Learn: Why storytelling is the most important business concept in the current marketplace.
Learn: How you can build an online business around your passion without quitting your day job.
Learn: Why Twitter and Facebook are just tools and not a social media strategy.
Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet
Learn: Why transparency and being true to yourself are now winning marketing formulas
Learn: How to build and maintain an online community around your passion and brand
Learn: Strategies for turning attention into money
Learn: Why the legacy element of the internet era is so underrated
Crush It brings to light effective forms of online marketing, various publishing platforms, and countless other useful web tools.
Since we are now well on our way to understanding the true role the internet is going to play in our lives, we can now not only create a big buzz about our online advocacy outlets, but, if we play our cards right, we can make our passion sustain us financially, too — and that is Gary’s bottom line. But regardless of whether you are looking to make your passion your livelihood, or you simply want to optimize the effectiveness of your website, Crush Ithas refreshing tools and strategies.
Here’s a sample chapter.